The weekly call
Every week we teach one small part live and answer your business questions, asked on the call or posted in the community channel. Included.
FOR SOLO COACHES, CONSULTANTS, AND FRACTIONAL LEADERS
Your marketing and sales team, on subscription.
A marketing and sales crew for founders who want to be remembered. We build your positioning, offer, content and outreach around what you actually believe, then run it from your own LinkedIn account. Weekly live call with Olga and Carsten. Built on 200+ client engagements.
The system
Positioning, offer, content, outreach and follow-up in one connected system, built around what you stand for. Your AI cofounder does the daily work. You stay in charge.
The 1:1 mentor (optional add-on)
An experienced marketing and sales mentor for one 1:1 strategy call a month plus a private Slack channel in between. €299 a month.
BUILT BY OPERATORS FOR SOLO COACHES, CONSULTANTS, AND FRACTIONAL LEADERS
200+
client engagements since 2022
25+ years
combined at adidas and Wayfair
Weekly
live call with the people who built it
5 pillars
run in the order that converts
THE STORY MOST OF US TELL OURSELVES
You've probably been telling yourself it's a consistency problem.
We hear it on almost every call. Months of "I just need to post more." Most of the time, the real gap sits one step earlier. When your positioning isn't settled, every post starts from a blank page and sounds like everyone else's. Here's how that usually shows up.
Your positioning is a moving target
You rewrite your bio every three months. You've tested six taglines. Prospects still ask “so what exactly do you do?”
Content feels like a second job
You know you should post. You open LinkedIn, you stare, two hours go. You close it having written nothing.
LinkedIn gives you warm chats, not booked calls
You get “let's grab coffee” and “keep in touch.” You don't get discovery calls in your calendar.
You're the whole team
Positioning, content, outreach and follow-up are all on you. Your clients get your time, so the rest waits. You know what a marketing and sales team would do. You just don't have one.
FOUNDERS ARE THE NEW ROCK STARS
Distort the feed.
Most coaches, consultants and fractional leaders sound careful online, so nobody remembers them. We find the belief you'd defend on any stage, even when your peers roll their eyes.
Then we build your positioning, posts and outreach on it, and aim the whole thing at the clients you want. Some people will unfollow. The right ones will book a call.
Then fill your calendar with the people who noticed.
THE SYSTEM
Turn your expertise into predictable client flow.
A marketing and sales team does five jobs, in a fixed order. mettaCofounder.ai runs them the same way, because a skipped step is usually why the next one stalls.
Positioning Foundation · Customer Lab · Positioning Lab
Who you're for, and why you.
Your career, your values and real conversations with your ideal clients become one clear line: who you help, with what, and why you. Everything after this reads from it.
Product Definition
An offer people want to pay for.
Your core offer, priced and sequenced, plus the smaller offers that lead into it. Ready to link from your profile and mention in your posts.
Digital Presence · Lead Generation
Posts people argue about, then book calls from.
Your LinkedIn profile rewritten around your positioning and the stand you take. Then three posts a week in your voice, written and scheduled, with an opinion in every one.
Base
Lead Generation
Conversations with the right people.
Personal invites and messages to people who match your ideal client, sent from your own LinkedIn account. You set it up and approve it, then it runs.
Pro
Conversion Center
Nobody slips through.
Every reply, call and proposal in one place. The queue tells you who's next, and follow-ups go out on time.
Pro
Built on The Embedded Cofounder Method™, the process our agency has run in 200+ client engagements since 2022. See all nine modules →
OUTREACH FROM YOUR OWN LINKEDIN ACCOUNT
It drafts, sends, and follows up. You stay in charge.
You probably get pitched every week by people who want to take over your LinkedIn. This works the other way round. Everything runs from your own account, in your voice. Review and edit the copy before it goes out, then approve what runs.
It reaches the right people
It reads your Customer Lab and positioning, so it only contacts people who match your ideal client.
It sounds like you
Every post and message uses your voice profile and your positioning, so it reads like you on a good day.
It follows up properly
Messages respond to what each person actually does. Someone who reacted to your post gets a different note from someone who didn't.
It hands you the warm ones
Replies and booked calls land in the Conversion Center, so you always know who to talk to next.
LinkedIn posts come with Base (€99/month). Outreach and follow-ups come with Pro (€149/month).
Join the free betaTHE PEOPLE BEHIND IT
Every week, you meet the people who built it.
Software does the daily work. We make sure it's pointed somewhere worth going. We're a small crew out of adidas, Wayfair and street culture, and we like brands that break a few rules and still sell. Every paid plan includes a weekly live call with us, plus a community channel for the questions that can't wait a week.
Olga Kirillova
CEO & CRO, co-founder
14 years at adidas in brand, go-to-market and category management. iPEC-certified coach. She built the method and our copywriting frameworks.
Carsten Pfisterer
COO & CPO, co-founder
12 years across adidas and Wayfair in operations, product and category leadership. ICF-certified coach. He turns the method into the system you use.
How the weekly call runs
15 minutes
We teach one small part, always practical.
45 minutes
Your questions on the tool and your business. Usually 5 to 10 minutes of direct advice each.
Between calls
Post in the community channel. Olga, Carsten or a trained community manager replies within 48 hours. Recordings and notes for anything you miss.
Want a 1:1 as well? Add a mettaCertified Business Mentor for one strategy call a month and a private Slack channel, €299 a month. Right now, that's Olga or Carsten. See plans →
WHY THIS, AND NOT THE ALTERNATIVES
An agency's process, run as software, with people still in it.
Marketing agencies work, and they cost €3,000 to €15,000 a month. ChatGPT is cheap, and what it writes sounds like everyone else. We built the option in between.
ChatGPT + templates
- Cost per month
- about €20
- A tested process
- no
- Outreach from your own LinkedIn account
- you do it by hand
- Writes in your voice
- after a long setup, every time
- A personal brand with an edge
- sounds like everyone else
- Live call with the people behind it
- no
- Monthly 1:1 strategy call
- no
- You own your data
Hiring an agency
- Cost per month
- €3,000 to €15,000
- A tested process
- yes, theirs
- Outreach from your own LinkedIn account
- no, they log in as you
- Writes in your voice
- yes
- A personal brand with an edge
- their house style
- Live call with the people behind it
- monthly check-in
- Monthly 1:1 strategy call
- You own your data
- their account
mettaCofounder.ai Pro
- Cost per month
- €149
- A tested process
- yes, the one our agency has run 200+ times since 2022
- Outreach from your own LinkedIn account
- Writes in your voice
- yes, learned once
- A personal brand with an edge
- yes, built on what you stand for, with a changemaker attitude
- Live call with the people behind it
- every week, included
- Monthly 1:1 strategy call
- add the mentor, €299 a month
- You own your data
- full export any time
Pro costs less than a tenth of a typical agency retainer, with the weekly call included.
AGENCY CLIENT WORK
The method behind the tool, tested with real clients.
These are clients of our agency, mettaCofounder.com, where we run the same method with people, by hand. The tool runs that process. These are agency results, not tool results.
M
Marco
Innovation Leadership Coach
€60K to €110K annual revenue
Workshop went from 2 sign-ups to 17, at twice the price, on the same channels.
"I had the experience and the passion, but I just couldn't connect them in a way the market understood."
6-month rent a cofounder partnership, then a 12-month continuation
J
Jen
Creative Leader Coach
Left her VP role to run her practice full time
6-month rent a cofounder partnership
K
Kelly
Ownership Culture Coach
Custom assessment tool, now the front door to her sales conversations
4 months, launch then partnership
FROM THE BETA
What people in the beta say.
Coaches, consultants, and fractional leaders using the tool right now. Here's the part each of them likes most.
L
Content that sounds like me
"I used to spend Sunday nights writing LinkedIn posts nobody answered. Now the drafts come from my own positioning and I just fix the words that don't sound like me. Two people booked a call from one post last week."
Lena
Executive Coach
T
Follow-up that doesn't slip
"The follow-up part is the one I didn't know I needed. It remembers who I talked to and nudges me at the right time, so conversations don't just die in my inbox."
Tomas
Fractional CFO
A
The weekly live call
"The weekly call is what keeps me going. Olga and Carsten look at what I actually did that week and tell me the next step. It's like having coworkers again, except they've done this 200 times."
Amira
Brand Consultant
PRICING
Pick how much of the team you want working for you.
Every paid plan includes the weekly live call with Olga and Carsten, the community channel, and your own GoHighLevel account.
Save up to €597
Base
For coaches, consultants, and fractional leaders who need positioning, offers, and a steady flow of content.
About €3.30 a day.
€99/month€199
30-day free trial. Cancel anytime.
- Weekly live call with Olga and Carsten: 15 minutes of teaching, 45 minutes of Q&A
- Community channel, questions answered within 48 hours
- Your own GoHighLevel account, pre-configured
- Modules 1 to 6: Positioning Foundation, Customer Lab, Positioning Lab, Product Definition, Branding Kit, Digital Presence
- 12 to 14 LinkedIn posts a month in your voice, written and scheduled (3 a week)
- Unlimited AI generations across every module
- Full export of everything you build
Pro
For coaches, consultants, and fractional leaders who want the pipeline running, not just the content.
Everything in Base, plus the parts that close deals.
€149/month€249
30-day free trial. Cancel anytime.
- Everything in Base
- Outreach from your own LinkedIn account: personal invites and follow-ups to people who match your ideal client
- Conversion Center: every reply, call and proposal in one place, with AI proposals
- Financials workspace with its own finance agent (coming soon)
- Priority support
Pro + Business Mentor
For coaches, consultants, and fractional leaders who want us in the room, not just in the tool.
Everything in Pro, plus a mentor who knows your numbers.
€448/month€548
Pro €149 + mentor €299
No free trial. Onboarding is done with you, live.
- Everything in Pro
- A mettaCertified Business Mentor as your private marketing and sales mentor
- Monthly 60-minute strategy call on your metrics, pipeline and what to test next
- Quarterly 2-hour strategy and goal-setting session
- Private 1:1 Slack channel, replies within 24 hours on workdays
- GoHighLevel and Claude project setup, done with you
Launch price from 1 November: the prices on the cards above are launch pricing. From 1 January 2027, the monthly prices become €199, €249, €548.
Weekly live call in every plan · Cancel anytime · Full data export · Yearly saves up to €597
EXTRAS, INCLUDED WITH EVERY PAID PLAN
Your own GoHighLevel account, fully yours
A place to manage what happens after someone shows interest. Book the call, keep track of the client, send the email, and take the payment, all in one connected system.
- CRM, booking calendars, and email marketing
- Payment links, invoices, courses, and community
- Forms, surveys, and automated workflows
Keep the tools you already like. Use GoHighLevel where it helps, alongside your weekly founder call and community access.
Free to start
Start with your email and get your LinkedIn profile analysis. No card, no time limit. Get your free LinkedIn analysis →
QUESTIONS COACHES, CONSULTANTS, AND FRACTIONAL LEADERS ASK
The questions we hear on almost every call.
It's your marketing and sales team, on subscription. Software runs your positioning, offer, content, LinkedIn outreach and follow-up, in that order. You steer it, and every week you meet the people who built it on a live call.
Both. The software does the daily work, built on the process our agency has run in 200+ client engagements. Every paid plan includes a weekly live call with Olga and Carsten and a community channel. If you want a 1:1, add a mettaCertified Business Mentor.
No. You connect your own account, and posts and messages go out from there, in your voice. You set it up and approve it. Nobody logs in as you.
Yes. Review and edit your posts and outreach messages before they are published or sent. Change anything that doesn't sound like you. You approve the copy and set up what runs, the tool doesn't take that choice away.
It writes from your voice profile and positioning, rather than starting from scratch each time. Keep those up to date as you find words that fit you better. That gives future drafts clearer guidance. This isn't a promise that every edit automatically trains the AI, and you still review the copy before it goes out.
Because that's where your clients are. For coaches, consultants, and fractional leaders, a strong personal brand on LinkedIn is the fastest route to high-paying clients, so content, outreach and follow-up all run there.
You can write with ChatGPT. Here, your positioning, ideal client, offers and voice feed one step-by-step process for content, outreach and follow-up. Every paid plan also includes your own GoHighLevel account for the customer journey, a weekly live call with Olga and Carsten, and community support. It's the connected process and people, not just the writing.
No. Every paid plan includes your own GoHighLevel account, which can take over booking, email, forms and payment links if you want it to. Keep anything you like. Everything you build exports.
Yes. Start with Pro, use modules 1 to 6 as a sanity check on what you have, and spend most of your time in Lead Generation.
Not yet. The method starts organic, with posts and outreach, because that is the cheapest way to test your positioning and offers with real people. Paid ads become interesting once something already works, in the scaling phase. Paid ads support inside Lead Generation is planned, not available yet.
Plan for 3 to 6 hours a week. Most people start while still doing client work or a job. The weekly call keeps you on track.
READY WHEN YOU ARE
Hire your marketing and sales team.
Free during the beta. Launch pricing starts 1 November.
Or start free with your LinkedIn analysis. Email only, no card, no time limit.
Weekly live call includedCancel anytimeFull exportYearly saves up to €597