01
Your Edge Report
One page with your business line, your founder line and the commercial target both point at. It also carries a new LinkedIn headline and opening hooks, in your own words.
EDITION 01 · LISBOA · MAY 2027
Distort Sessions
A street day for founders who want to be remembered.
One Saturday in Lisbon with Olga and Carsten. You rebuild your business positioning and the personal brand on top of it, so both carry an edge. Then you step into the cypher with your before and after, and stay for the party.
Distort the feed. Grow the business.
LISBON · A SATURDAY IN MAY 2027 · 30 FOUNDERS · IN ENGLISH
WHAT YOU TAKE HOME
You leave with your line, not a notebook.
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Your street portrait
A photographer shoots every founder during the day, for your profile and your banner.
03
Your cypher clip
Your two minutes in the circle, filmed and sent to you after the day, if you say yes.
04
The drop
Merch from the crew, handed out at the end of the working day.
WHO IT'S FOR
Built for founders who own the business.
Coaches, consultants and fractional leaders, plus creative, lifestyle and street culture founders whose business already works. You own it or co-own it, and you want it to stand out to the clients, partners, investors or hires you're after.
Your buyers should be findable on LinkedIn, because that's where the brand you build works hardest.
Marketing teams sent on a company's behalf won't fit. The room is owner-founders only, which keeps the feedback honest.
THE SETLIST
The day, track by track.
Short teaching blocks, then you do the work in pairs, with Olga and Carsten in the room. Times are a guide and may shift a little.
- 0109:30
Doors
Specialty coffee, your “before” card, and the first conversations of the day.
- 0210:00
Opening set
Olga and Carsten on why most founders still post like everybody else, and what changes today.
- 0310:45
The business line
What your business stands for, what it pushes against, and who it's built for.
- 0412:00
Lunch on the street
Food outside while the portrait shoots run.
- 0513:00
The founder line
What you stand for, and the story behind it.
- 0614:25
The bridge
Point both lines at one commercial target, then write your new headline and hooks.
- 0715:30
Generate
Your Edge Report comes together in mettaCofounder.ai, with us beside you.
- 0816:15
The cypher
Everyone steps into the circle for two minutes. Before on the screen, after out loud, while a graffiti artist paints the wall.
- 0917:15
The drop
How to keep your line going after today, then merch, the group photo and the line of the day.
- 1018:00
The party
DJ, drinks and coffee until 21:30.
YOUR HOSTS
You'll spend the day with the people who built the method.
Olga Kirillova
CEO & CRO, Co-Founder
14 years at adidas across Brand Communications, Go-to-Market and Category Management. Created our methodology and copywriting frameworks, and leads the agency's clients.
Carsten Pfisterer
COO & CPO, Co-Founder
12 years across adidas and Wayfair in operations, product and category leadership. Turns the method into simple steps, systems and platform features.
Over 25 years combined at adidas and Wayfair, and 200+ client engagements since 2022.
Rea and Ilyes from the crew keep the day running and the tool working.
THE ROOM
Street culture, with a business case.
We came out of adidas, Wayfair and street culture, so the day looks and sounds like it. Here's what we're planning for the room.
- A DJ from the morning warm-up through to the party.
- Specialty coffee from a Lisbon roaster.
- A graffiti artist painting a wall live during the cypher.
- A street portrait photographer shooting every founder.
The venue and the names are announced to the waitlist first, closer to the date.
THE TICKET
One ticket. The whole day.
A full day with Olga and Carsten, your Edge Report, your street portrait, your cypher clip, the merch and the party.
€199
Applications open later. Join the waitlist and you'll hear first, along with the exact date and venue.
EDITION 01
Lisbon is the first stop.
We built the tool, and now we're taking the day on the road, the way a band tours a new album. Lisbon is where we test it and get it right. Tell us your city on the waitlist, and you help decide where we go next.
Questions before you apply.
No panels and no stage line-up. You work on your own business all day, in pairs, with Olga and Carsten in the room. Then you show the result in the cypher.
You'll use it on the day to build your Edge Report. We set you up before the event and send one short prep step the week before.
A laptop and your LinkedIn login. Bring the business you want to sharpen, too.
Yes, the whole day runs in English.
The day is for owner-founders. If you co-own the business, both founders are welcome, each with their own ticket.
In Lisbon. Everyone on the waitlist hears the venue and the exact Saturday in May 2027 first.
Only if you agree. You choose when you get your ticket, and you can say no to the clip and still take part fully.
