BLOG
Notes on getting clients, from people who've done it.
What we've learned from leaving corporate, building our own business, and running more than 200 client engagements with coaches, consultants, and fractional leaders.
Bootstrapped on purpose: how we build mettaCofounder
We've taken no outside money. That choice decides how we price, what we build, and why you can leave any time with everything you made.
How to build an offer people want to pay for
Nobody wants six coaching sessions. They want what happens after. Here's how to build an offer around that.
LinkedIn outreach that doesn't feel like spam
Everyone hates spammy DMs. That doesn't mean outreach is wrong. It means most people do it badly. Here's a better way.
The seven books behind our method
We didn't invent our method out of nothing. We stand on the shoulders of seven books, and we tested what we took from them on real clients.
Distort the feed: why sounding average costs you clients
Every feed looks the same now. Distorting it means breaking the pattern with what you stand for, so the right clients remember you and book a call.
Positioning is a subtraction exercise
Most coaches try to find their niche by adding. The ones who grow do it by removing. Here's the exercise.
Why "find your why" isn't enough, and what to build instead
A purpose statement on the wall doesn't change what you sell or who buys it. The Brand & Business Heart does. Here's the difference.
We run an agency. Here's why the right fit matters for solo experts
We still run an agency built for coaches, consultants, and fractional leaders. Here's what makes that fit work, and how its learnings keep improving our tool.
How 200+ agency engagements built the tool, and keep improving it
Most marketing tools are built by people who've never run a client engagement. Ours is built by an agency that runs them every week.
We spent 25 years in corporate. Here's what it never taught us about getting clients.
Corporate made us good at our jobs. It made us bad at selling ourselves. Here's the honest version of our first years on our own.
It's probably not a consistency problem
You've told yourself you just need to post more. We hear it on almost every call. Here's what's usually going on underneath.
The Embedded Cofounder Method, explained in four phases
Most solo practices don't fail at one step. They skip steps. Here's the map we use, phase by phase.