Bootstrapped on purpose: how we build mettaCofounder

We've never taken investor money. Not because nobody offered, but because we decided early that we didn't want to.

This post explains why, and what it means for you as someone deciding whether to trust us.

Our customers pay our bills

When a company takes big investment, it has to grow very fast to pay that money back many times over. That pressure shapes everything: prices, features and how hard it becomes to leave.

We run an eight-person team in Ericeira and Lisbon. The only people who pay us are our clients. So the only way we survive is by being useful to you, month after month. If the tool stops helping you, you cancel, and we feel it straight away.

We like that pressure. It keeps us honest.

We build what we can maintain

Because we're small, we can't build everything. So we ask one question before we add a feature: will this help a coach, consultant or fractional leader get clients, and can our small team keep it working well?

If the answer is no, we don't build it, even if it would look good in a demo. That's why the tool focuses on a few jobs (positioning, offer, content, outreach and follow-up) instead of trying to be every app at once.

Everything you build is yours

We've seen too many people stuck inside software they rented. Their contacts, content and documents lived in five different tools, and leaving any one of them meant losing part of their business.

So we made a rule: everything you create in mettaCofounder.ai can be exported, any time. Your positioning, your offers, your posts, your ideal client research. The GoHighLevel account that comes with every paid plan is in your name, not ours.

If you leave, you leave with your business in one piece. We'd rather keep you because the work is good than because leaving is hard.

We use what we sell

Our own business runs on the same method and many of the same tools. Our agency, mettaCofounder.com, works with clients every week. When something works there, it goes into the tool. When something stops working, we fix it in the tool too.

That's the real advantage of being small and bootstrapped. The people who designed the method are the same people building the software and hosting the weekly call. There's no gap between what we believe and what we ship.