MIncluded
mettaCofounder.ai
The nine-module system for your positioning, offer, content, LinkedIn outreach, follow-up, and financials.
From €99/mo
HOW METTACOFOUNDER.AI WORKS
From your expertise to a marketing and sales system that runs every day.
Nine modules take you through four phases. Software does the daily work, and the people who built it help you steer every week.
FoundationValidationBuilding & growingScaling
THE EMBEDDED COFOUNDER METHOD™
Build the right things, in the right order.
Build hypotheses in the labs, test them in the world, and bring what you learn back. The phases are a loop, not a one-way checklist.
PHASE 01
Ideation & Foundations
Start with Brand & Business Heart, then work through Customer Lab. Use what you learn to build modules 3 to 6 before exposing your positioning and offer to the world.
This is where learning from every later phase comes back into the labs.
Software does the daily work. The weekly live call keeps you moving.
Brand & Business Heart
BaseBuild your personal founder success blueprint, business brand heart, and business model hypotheses. Connect your purpose, values, gifts, and unfair advantages with the customers you want to serve, the value you offer, and the voice of your business.
A working input to test and refine
Customer Lab
BaseWork through your ideal client's needs and discovery insights first. These findings guide Positioning Lab, Product Lab, Branding Lab, and Digital Presence.
A working input to test and refine
Positioning Lab
BaseUse Customer Lab to shape your positioning, tagline, and pitch. These are hypotheses to test with real people, not settled answers.
A working input to test and refine
Product Lab
BaseShape an offer ladder, from your funnel entry to your premium service, around what you have learned about your customer.
A working input to test and refine
Branding Lab
BaseBuild your logo direction, colors, typography, and voice around your customer, positioning, and offer.
A working input to test and refine
Digital Presence
BaseBring your hypotheses onto your LinkedIn profile and website, ready to share and test in the real world.
A working input to test and refine
PHASE 02
Validation
Tell the world what you do through LinkedIn posts and cold or warm campaigns in Outreach Center. Ask for customer discovery chats, build awareness, or offer your funnel entry. Follow up with people who reply. With fewer conversations to oversee, learning matters more than funnel metrics.
Bring what you learn back to Customer Lab and the other foundation labs, then test again.
Software does the daily work. The weekly live call keeps you moving.
Lead Generation
In BaseUse LinkedIn Posts to share your hypothesized positioning and offer. Invite discovery chats, raise awareness, and make offers for your funnel entry to see who responds and buys.
A working input to test and refine
Outreach Center
ProRun cold and warm outreach campaigns to share your hypothesized positioning and offer. Invite discovery chats or make an offer, then manage follow-up with people who reply. With fewer conversations at this stage, learning from responses matters more than detailed funnel metrics.
A working input to test and refine
PHASE 03
Building & Growing
Once things are more stable, this becomes your main phase. Focus on Product Lab, Digital Presence, Lead Generation, and Conversion Center: improve delivery, keep your website and social profiles aligned, keep getting out there, and optimize a growing funnel. Your business foundations are more stable, but still receive regular updates. Watch cash flow and runway as you work toward profitability.
Audience feedback, sales conversations, and delivery lessons keep feeding back into foundations.
Also refine, automate, and systemize how you deliver your product. A dedicated delivery-process feature is planned, not available yet.
Software does the daily work. The weekly live call keeps you moving.
Business Foundations
BaseBrand & Business Heart, Customer Lab, Positioning Lab, and Branding Lab are more stable now, but still receive regular updates. Bring new customer insights, sales feedback, and delivery lessons back into these foundations.
A working input to test and refine
Product Lab
BaseRefine your offer and how you deliver it as you learn from clients. Define, optimize, automate, and systemize delivery to make it more efficient before scaling. A dedicated delivery-process optimization feature is planned, not available yet.
A working input to test and refine
Digital Presence
BaseKeep your website and social profiles aligned with product updates, sharper offers, and what you learn from customers. Your digital presence should reflect the business as it evolves.
A working input to test and refine
Lead Generation
Outreach on ProKeep creating posts and running outreach to grow and warm your audience, make offers, and sell. Use the response to refine your positioning and product, and keep following up through Outreach Center.
A working input to test and refine
Conversion Center
ProTrack your funnel and improve conversion as conversations and follow-up become harder to oversee. See where people drop off, what converts, and what needs attention as your marketing and sales process grows more complex.
A working input to test and refine
Financials
Coming soonManage cash flow along the way so you do not run out of money. Understand your runway versus profitability and upcoming commitments. At this stage, the priority is day-to-day financial visibility rather than growth simulations or a polished profit-and-loss view. The dedicated Financials tool is coming soon.
Planned capability, not available yet
PHASE 04
Scaling
Above 20k a month, you can start spending more time here. Do more lead generation in channels that work and expand into new ones, including paid ads. Conversion Center and Financials become increasingly important for tracking performance, understanding profit and loss, and exploring growth scenarios. Prepare for investor conversations if that is a route you want to pursue.
Even as you scale, channel results and customer feedback still return to foundations.
20k a month is guidance, not a guarantee or automatic trigger. Paid ads and investor preparation are strategic next steps, not built-in tool features.
Software does the daily work. The weekly live call keeps you moving.
Lead Generation
Outreach on ProIncrease lead generation in existing channels that work and test new channels, including paid ads. Use channel results to decide where to invest more effort. Paid ads are a strategic next step, not a built-in tool feature.
A working input to test and refine
Conversion Center
ProKeep an overview of a more complex funnel and track conversion performance as lead volume and channels grow. Compare where prospects progress or drop off, then improve follow-up and the path to purchase.
A working input to test and refine
Financials
Coming soonKeep tracking cash flow while adding clearer profit-and-loss views, profit per client, and growth simulations as financial complexity increases. These can also support optional investor preparation. The dedicated Financials tool is coming soon.
Planned capability, not available yet
Our process article explains the four phases and the thinking behind their sequence.
Read about the methodTHE FIVE-TOOL STACK
One system at the centre. Three specialist tools around it.
mettaCofounder.ai runs the process. GoHighLevel runs the customer journey. The other tools help when you need them.
GBundled
GoHighLevel
Your CRM, email marketing, booking calendar, payment links, forms, and automations, already configured.
Bundled, replacing €200 to €280/mo elsewhere
Bring the tools you already know
Optional, specialist support around the core system
C
Claude
About $20/mo
Deep research, connectors, scheduled tasks, and prototyping.
L
Lovable
From $25/mo
Build your website and funnel pages from our prompts and direction.
C
Canva
About €12/mo
Create social graphics, presentations, carousels, and visual assets.
Estimated monthly stack, beta pricing:
mettaCofounder.ai, bundled GoHighLevel, Claude, Lovable, and Canva
~€156/mo
vs. €1,000+/mo for the equivalent stack elsewhere
And every week, a live call.
The tools do the daily work. Olga and Carsten teach one practical part, answer your questions, and help you keep moving.
See plans
DISTORT THE FEED. GROW THE BUSINESS.
Hire your marketing and sales team.
Free during the beta. Launch pricing starts 14 November.
Or start free with your LinkedIn analysis. Email only, no card, no time limit.
Weekly live call includedCancel anytimeFull exportYearly saves up to €597